Overview
Turner, Inc. is a 35-year old business that manufactures high quality stalls for dairy parlors. They reached a transitional period, transferring ownership from one generation to the next, and were exploring the addition of a new product line.
Solution
Through market research, Harmony determined the core value proposition that Turner offers dairy farmers and built a new brand and positioning for their company that could support a family of product lines. New sales materials were developed to provide consistency of look and messaging. Harmony participated in a trade show launch of the rebranded products.
Working with Harmony was a great experience. They really understood our core business and pushed us to think outside of the box. They delivered a creative new look and made the whole process simple, so I could focus on running the business.”
– Austin Turner, Owner, Turner, Inc.
