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Equine Advantage

Equine Advantage

Equine Advantage

Posted November 17, 2016

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We hired Harmony Marketing Partners in 2016 to help us with the national launch of Hilyses, a new yeast product, into the dairy, swine and poultry markets. It was a daunting task for a small company without the internal resources to be able to manage this huge growth opportunity. Once we saw their network of collaborators and creative energy, we got excited about the possibilities. They did all the market research, developed the strategy, helped establish a brand for the product and created all the advertising and marketing materials. It was very high quality and professionally done and was consistent with culture of our company and scope of the project. We continue to work with them on launches of other products, including PeckStones. We recommend them to similar sized companies as ourselves.”
– Tom Labutta, President, York Ag Products, Inc.

We hired Eric and the gang at Harmony 3 years ago when all we had was a prototype and a product name. Eric took on the role of chief marketing officer and we used Harmony to fully develop the product, all the marketing, sales and launch materials, and the overall marketing plan for the PortionPro Rx. They did an absolutely exceptional job—no one provided more value or brought more to the table than Harmony. I wholeheartedly recommend them!”
– Bob LaRoche, CEO, Vet Innovations

We needed help refining our message and the positioning of our brand as we were getting ready for a major national expansion. Eric came and held a strategy workshop with our senior leadership and nailed our position and message perfectly, which Harmony then pulled together into a sales brochure that we gave to our account managers. It looked great! His team also shot new testimonial videos of some of our hospital directors and owners which we really loved. Then he helped us with our national rollout at a major veterinary convention. Eric and his team are experienced, professional and deliver very high-quality work.”
– Benjamin Thomas, CEO and Founder, VitalPet

Eric helped us with strategic planning for our line of cooling equipment. When we were done, we had a forward. We then worked with Harmony to develop to target customers with a promotional offer. We would definitely work with Harmony them to others as well.” – Brent Hershey

We wanted to increase sales of Calf-Master, so we called in Eric Schreiber at Harmony Marketing Partners. They came in and built a marketing plan, the promotion, created the selling materials, advertisements, direct mail and website for us. He then launched it to our reps at our national sales meeting. He did a great job! We saw sales really start to take off after that!”
– Tom Borders, Former VP of Sales and Marketing, Animal Medic

calf-master

Working with Harmony was a great experience. They really understood our core business and pushed us to think outside of the box. They delivered a creative new look and made the whole process simple, so I could focus on running the business.”
– Austin Turner, Owner, Turner, Inc.

I needed help doing some market research with veterinarians to better understand demand and utilization of my new feline health monitoring device. Eric and his team conducted extensive interviews with general practitioners that really teased out the unmet need and opportunity areas for my product. He summarized all of the data in a very professional report. Following this, he helped introduce me to thought-leaders within the profession, and then created promotional and educational materials we used at conferences. Harmony really did a great job!”
– Alex Treiner, President, Tailio

We needed a new global advertising campaign for one of our biggest global brands, IMW50. Eric and his team at Harmony helped us with brand strategy, positioning and key messages, then developed a wide range of creative options for us to consider. Eric and his team really did a great job capturing the essence of our brand in a very compelling and impactful way. We are now using the campaign in all our materials around the world and highly recommend Harmony!”
– Aline Martins, Director of Marketing, ICC

The team at Harmony took the time to thoroughly learn our business before they created an attractive rebranding package and marketing plan. They are always accessible and responsive to our questions and ideas. We enjoy working with them!”
– Dean Hoover, Owner, Advanced Agri Solutions (AAS)

We hired Harmony to prepare a landscape analysis for a brand-new treatment modality for canine pain called Synovetin OA. Eric and his team conducted market research with surgeons and radiologists, attended key veterinary conferences, interacted with key opinion leaders, held strategic planning workshops, and built a comprehensive marketing plan. His team then developed marketing materials which we are using at conferences and created educational materials for use at advisory board meetings. Harmony just completed a brand-new website for us. We are very pleased with the professionalism, quality and collaboration from Harmony and look forward to continuing to work with them!”
– Dennis Steadman, Chairman of the Board, Convetra

We were trying to relaunch ReBalance back into the equine market, We needed a partner who understood animal health and Harmony Marketing Partners delivered at a level of quality and service above what we were asking for our business.”
– Corey Shigematsu, Director of Sales and Marketing, PRN

Our Hoof Zink product has been on the market 8 years, and I just felt we could do better, but needed a new message. Eric took a look at the market landscape, the competition, talked with customers, and ended up repositioning the product. His team created a great new ad, videos, sales brochures, a website, direct mail—they did everything!  The phones started ringing! We got a lot of interest and sales started to really take off. We’ve continued to work with Harmony for 3 years—I’d highly recommend them!”
– Bob Baltzell, President, Sirius Solutions