Spring Valley Ag distributes cow comfort projects, including a cow brush from Italian company AgriCow. The brush was previously imported by a different distributor and needed to be re-invented in a crowded market.
Spring Valley Ag was already using the website cowbrushes.com. Harmony strategized to make the website the go-to source for information on cow brushes. We helped them brand the website and optimize the eCommerce platform, making it easy for dairy and beef producers to purchase a brush in just a few clicks. We also branded the brush line as the BlissBrush™ and recommended a single color to differentiate it from its competitors. Once the brands were developed, Harmony helped create a launch ad, trade show display and strategize around dealer initiatives.