Overview
A Canadian company call Protekta began importing PECKStone™, an enrichment tool for poultry manufactured by a Danish company, to the US and Canada. The existing sales materials were developed for European customers and needed to be updated for the US and Canadian markets.
Solution
Harmony worked with dealers and sales reps of PECKStone to hone in the key benefits to the US and Canadian poultry producers and integrators. We redesigned the sales aid to meet the needs of these markets. This included a US photo shoot and video shoot to gather imagery inside of US poultry facilities. A new landing page was also designed to match the look and feel of the new sales materials. This included a use video that can also be used at trade shows. The results were a solid launch of the PECKStone brand at the largest poultry trade show in the world.
