Overview
Advanced Agri Solutions has a line of cow drench mix products and calf nutritionals that have been on the market for more than 20 years. The owners wanted help to refresh the brand and make more dairy producers aware of their products.
Solution
Harmony conducted market research, held strategic planning sessions with the client, and evaluated the competition. We repositioned the brands, leveraging the unique attributes and benefits, then renamed the products and created new branding. Next, we developed a new advertising campaign using a clever sports theme. Harmony developed the media schedule and executed the entire plan. We also worked with distributors to ensure they were trained and had all the new product information and selling materials.
The team at Harmony took the time to thoroughly learn our business before they created an attractive rebranding package and marketing plan. They are always accessible and responsive to our questions and ideas. We enjoy working with them!”
– Dean Hoover, Owner, Advanced Agri Solutions (AAS)
